TrainingD2D repsactuallywanna use.
SLAB (or Sales Lab) is a gamified training lab for door-to-door sales teams. No binders. No dead PowerPoints. Built in the field, trained off the best of the best.
Every team has the same disease.
Training that's weak — or training nobody touches unless a manager is standing over their shoulder. SLAB was built on one observation:
Owners want a system.
- A pattern every rookie follows
- Video series: the pitch, the objections, the close
- Proof of who's actually training
- Ramp that doesn't depend on one good trainer
Reps want the sauce.
- Pure audio from real doorsteps
- What the killers actually say, word for word
- A game, not a homework packet
- Something worth opening between doors
SLAB gives both sides what they want in one machine. That's the whole trick.

We mic'd up Marshall Hawkes.
Instead of some soulless AI chatbot or semi-decent salesman, we wanted the cream of the crop. So we took the previous record holder, wired him up, and recorded every opener, every objection, every close to get the best possible training and models.
RAW. UNCUT. FROM THE DOORSTEP.The tapes
// PRESS PLAYA lab, not a lecture.
It's a game
Streaks, ranks, and reps competing against reps for incentives and rewards. The leaderboard does the nagging so managers don't have to.

It's the real pitch
Interactive drills built off field tape from top producers — not a script written in a conference room.
It sorts itself
Owners see who's grinding and who's stuck — by block, by rep, by week — without standing over anyone's shoulder.
Specimens from the lab.














Knock.
Rep or owner — tell us who you are and what you're chasing. We sort every submission and knock back on the ones that fit.

