SLAB

TrainingD2D repsactuallywanna use.

SLAB (or Sales Lab) is a gamified training lab for door-to-door sales teams. No binders. No dead PowerPoints. Built in the field, trained off the best of the best.

THE THEORY

Every team has the same disease.

Training that's weak — or training nobody touches unless a manager is standing over their shoulder. SLAB was built on one observation:

Owners want a system.

// STRUCTURE. VISIBILITY. REPEATABILITY.
  • A pattern every rookie follows
  • Video series: the pitch, the objections, the close
  • Proof of who's actually training
  • Ramp that doesn't depend on one good trainer

Reps want the sauce.

// RAW. FAST. FROM THE FIELD.
  • Pure audio from real doorsteps
  • What the killers actually say, word for word
  • A game, not a homework packet
  • Something worth opening between doors

SLAB gives both sides what they want in one machine. That's the whole trick.

THE SOURCE MATERIAL
Marshall Hawkes
MARSHALL HAWKES · THE RECORD

We mic'd up Marshall Hawkes.

Instead of some soulless AI chatbot or semi-decent salesman, we wanted the cream of the crop. So we took the previous record holder, wired him up, and recorded every opener, every objection, every close to get the best possible training and models.

RAW. UNCUT. FROM THE DOORSTEP.
1,730
Accounts sold in a single summer
$1,523,680 · 2024 · THE RECORD

The tapes

// PRESS PLAY
THE INTRO
the first six seconds at the door
0:19
THE SWITCHOVER
turning "we already have a guy" into a yes
0:58
BUILDING VALUE
making the price feel obvious before you say it
1:28
THE CLOSE
asking for it like you mean it
0:25
// pulled straight off the tape — raw, uncut, nothing rewritten

THE SYSTEM

A lab, not a lecture.

It's a game

Streaks, ranks, and reps competing against reps for incentives and rewards. The leaderboard does the nagging so managers don't have to.

THIS MONTH'S BOUNTYSmart glasses offered as a training reward
// THEY OPEN IT ON THEIR OWN

It's the real pitch

Interactive drills built off field tape from top producers — not a script written in a conference room.

GOLDEN DOOR AWARD
// TRAINED OFF THE BEST

It sorts itself

Owners see who's grinding and who's stuck — by block, by rep, by week — without standing over anyone's shoulder.

THE PAPER TRAIL
// VISIBILITY WITHOUT BABYSITTING
THE DOOR

Knock.

Rep or owner — tell us who you are and what you're chasing. We sort every submission and knock back on the ones that fit.

// we read everything.